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A Day on the Farm
- Victor Paul Borg
Have you ever milked sheep –
and then used the milk to
make the scrumptious Gozo
cheese pickled in salt,
vinegar and pepper? Have you
ever picked and pickled
capers? Or planted broad
beans? And have you ever
been fishing the traditional
way, with nets, and then go
to a beach to grill your
catch?
A new NGO is offering all of
these activities and more,
and then ploughing back the
profits into environmental
action and rural
development.
“We host many families who
come on the programmers
because they think it’s good
for their children to play
with animals or go fishing,
and then the adults end up
being as engrossed as their
children," says Victor Galea,
the brains and force behind
the Ager Foundation." The
central tenet of the
programs is to involve the
participants in the work
itself. And the programs are
person-aliased for
customers' tastes and
preferences – I let the
participants tell me what
they would like to
experience.” |
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Each experience is authentic – you
get to spend a day with a real
farmer or fisherman, and do the
things he would be doing anyway in
his occupation. Guides are at hand
to act as intermediaries between the
farmer and the participants, and
also to organize the logistics and
ensure that the farmers actually
deliver what’s agreed." I recently
went to Tuscany," Victor recounts,"
and what struck me is that our
programs are more genuine than the
same activities in Tuscany – ours
are less commercial and contrived.”
Victor’s background ensures that
it’s kept that way. All the movers
behind the Ager Foundation are
senior longtime activists in the
green party, and the whole point of
the Ager Foundation is to aid the
development of eco-tourism in Gozo.
The idea is to provide a model for
the development of a form of tourism
that preserves rural traditions and
the rural environment." It's
important for us that the money
spreads around," Victor points out."
I have had tour operators contact me
with offers of business
partnerships, but I turned them down
because they are only interested in
profits while we want to create
something sustainable for the
benefit of Gozo and not the benefit
of a few individuals. We are also
picky on value for money, as that’s
the only way we can create something
viable in the long-term.”
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Every land-based program
includes a traditional
Gozitan lunch with the host
farmer’s family. It often
includes an assortment of
local antipasti followed by
something seasonal, cooked
by the host family for
everyone to tuck in guests
and host family, sharing
lunch. In some of the
outdoor-based programs lunch
would be a traditional Gozo
pizza brought on site –
using bread dough,
anchovies, tomatoes, onions,
and herbs, and cooked in a
wood-fire oven – one of the
most delicious Gozitan
dishes. The fishing tour –
arguably the most
interesting of all, going
out to fish in one of the
colorful traditional wooden
boats – is something else:
guests participate in the
entire expedition, helping
the fisherman in the
preparation of the nets and
bait, then going out to
fish, and afterwards
barbecuing the fish on the
seashore in Comino.
So interesting and
thoughtful are the
activities that the Ager
Foundation has already
achieved enviable
recognition in its first
year of operation: in 2006
the foundation made it on
the short-list of the
prestigious British ‘First
Choice Responsible Tourism
Award.' |
In
its first year of operation –
despite limited resources and the
fact that Victor’s work is voluntary
in his spare time – the foundation
counted 400 contented customers. One
customer, Barbara Bode, rote:" Fresh
air, fresh food, fresh experiences
in an old world setting, what a
wonderful way to entertain children
and urban visitors.”
Now
the Ager Foundation is trying to
introduce other activities. These
include inside-knowledge tours of
Gozo’s archeological remains,
eco-walks in rich habitats
(especially the garigue, the rocky
habitat on high plateaus that is
extraordinarily diverse in species,
all hardy bushes that grow in
pockets of soil), and bird-watching
during the spring and autumn bird
migrations. Given the
destructive-ness of the hunters and
their recalcitrance in laying down
their guns, bird watching is
Victor’s largest challenge." I'm
taking the long-route to do this,"
Victor says." I have been
approaching trappers especially,
telling them that the times are
catching up with them, and soon
trapping would be banned – then
inviting them to become guides for
bird-watchers, something that would
allow them to remain close to birds,
and make some money, without
destroying birdlife.”
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Victor is brimming with
ideas, all of which are
filtered through
environmental sensibility.
In the long run, he argues,
he wants to draw tourists
away from the coast and
create a viable alternative
to coastal-based tourism,
and the monstrous hotels and
boxy apartment blocks that
have ruined part of Gozo’s
coast. The time is ripe:
with tourism in Gozo
decreasing and hotels
struggling, a substitute to
sun-and-sea tourism seems to
stand a business chance." We
can grow a lot,”Victor
says." It depends on how
hard we work, and how much
money we can generate to
expand our programs and get
more hosts and guides
working for us. At present
we can’t do more than four
groups daily, for example,
because we don’t have enough
hosts and guides. And I
choose
the farmers and fishermen
who become hosts very
carefully: they have to have
the right skills, the right
attitude and the right
aptitude so that we can
offer guests something
unforgettable.”
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One day all-inclusive
programs by the Ager
Foundation cost Lm8 per
person. More details at
www.agerfoundation.com. The
foundation can be contacted
on info@agerfoundation.com,
or tel 79017017.
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Let's Gozo - Sandra Aquilina
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We
take it for granted that Gozo offers
a unique holiday experience.
However, very few of us get to do
and see those parts of it that
really distinguish it. But now, with
the services of The Ager Foundation,
we no longer have any excuses.
It
was founded late in 2005 as a
non-profit making organization
seeking to promote sustainable
tourism in Gozo, while improving the
quality of life of local communities
by involving them in the development
of “responsible” tourism and rural
development.
These
are big, ambitious aims. Yet the
Ager Foundation is succeeding.
“This
initiative aims at helping the
economy of the island, providing
opportunities for Gozitans to
recognize their strengths and
entrepreneurial potential by earning
income through their produce and
traditions, while offering tourists
a truly unique experience in their
homes and working environments,”
Victor Galea, Ager’s chairperson
says.
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“This
is altogether a much more
sustainable form of tourism, and
does not entail any further building
development in Gozo.
”The
project contributes to balancing out
the erratic seasonal pattern of Gozo
tourism,” he explains. “Agro tourism
is basically an all-weather product,
easily adaptable to the seasons!”
The
Foundation runs a number of services
and experiences which feature on its
website at www.agerfoundation.com.
They include opportunities to share
in a number of aspects of
traditional rural Gozitan life. The
organization invites visitors,
Maltese and foreigners alike, to
spend a day with a shepherd,
participating actively in the
production of the cheeslets (ġbejniet).
A huge lunch comprising cheese,
olives, sun-dried tomatoes and
bread, rounded off with other
Gozitan dishes is an integral part
of the experience.
Ager
also enables one to participate in
the activities of a Gozitan
fisherman. This involves setting out
to sea with him and learning the
techniques of fishing with a line
and rod, and without a reel. This
event also includes a meal of fresh
grilled fish, and the option to take
any fish you manage to catch back
home for supper.
You
might alternatively opt for a more
domestic scenario: hands-on exposure
to Gozitan cuisine, a tradition
influenced by all the many cultures
that have come through the islands.
One discovers the origin of Gozitan
cuisine, and its dependence on the
seasonal produce available. Visitors
are given the chance to prepare
various fillings for traditional
pies, including ingredients like
broad beans, courgettes, fish,
pumpkin and others, and in the
preparation of a regional sweet.
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Milking sheep and making "ġbejniet"
are very popular. Fresh dairy
products are essential to
traditional Gozitan cuisine: in some
villages, "mellusa", a curdled milk
spread like butter on crusty local
bread is still a firm favourite.
Fresh
herb and caper picking as well as
wine making are other alternatives
on offer.
The
Ager Foundation, however, never
loses its focus on protecting and
preserving the environment. Agro and
eco tourism go hand in hand, and are
central to the foundation’s vision
of what sustainable development is
all about.
In
terms of economic sustainability,
agro and eco tourism are viable
because they are disengaged from
destructive commercial rivalry
defined by the market weaknesses of
others. In contrast, they preserve
and resourcefully optimize an
already existent infrastructure,
undertaking projects offering
endless possibilities predicated on
constructive competition according
to one’s own unrivalled, core
strengths.
Guided ecology tours of Gozo’s
varied landscapes bear this out,
when you are helped to identify the
flora and fauna, placing pleasure as
the primary cornerstone of learning
to appreciate natural beauty.
Appreciation leads to valuing.
Even
without a guide, this sort of tour
is intensely enjoyable given Gozo’s
very varied landscape, ranging from
lush valleys and expansive fields to
rugged garrigue, replete with the
scent of thyme, rosemary and other
aromatic herbs.
The
geology of Gozo is extraordinary.
The concentration of hills, valleys
and plateaux in such a small area
means that slopes are steep and
cliffs are high. The rock is very
clearly stratified as well,
rendering the geological history of
the island is clearly discernible.
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“We
present the authentic flavor of
Gozo by advancing from guided
sightseeing to experiential tourism
where one experiences the daily life
of local folk” states Victor Galea
with justifiable pride, “It is a
dynamic, proactive, inclusive,
learning-by-doing hospitality
culture.”
It
also holds benefits for Gozo’s rural
communities. By involving them
directly in the projects, the
potential to considerably augment
their incomes is maximized,
improving their standard of living.
From an environmental point of view
as well, there are benefits. About
30% of former agricultural land that
had been abandoned among Ager’s
service providers is now under
cultivation again. With the interest
in techniques, old skills are being
revived and new ones acquired: The
Ager Foundation reports a marked
interest in green agriculture.
Ager’s model works because it
harnesses the things that give Gozo
its character and drive its value as
a destination: the people and their
hospitality, the heritage, both
natural and cultural, the
countryside and agriculture. It
blends all these components together
to create a very powerful tool. It
brings the farmers themselves into
the hospitality business, generating
considerable wealth in the process.
This
is not to say that Gozitan culture
is static. Far from it. The culture
continues to develop, in tandem with
that of the visitors, and the subtle
influences each leaves on the other
keep the culture alive and vibrant.
But appreciation and understanding
of where the current cultural
climate came from is still important
to understand what our culture now,
today, actually means.
A day
spent with The Ager Foundation is
illuminating. They can be contacted
at info@agerfoundation.com. It
could be the start of a process of
discovery and renewal.
Malta
Economic Update -
Network Publications Ltd - March
2007
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